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Awesome tide print ads

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The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products originally were simply spewed soap. New cleaning-product marketing successes, such as the 1890s introduction of the N. K. Fairbank Company’s Gold Dust Washing Powder (which used a breakthrough hydrogenation process in its formulation),and Hudson’s heavily advertised product, Rinso, proved that there was a ready market for better cleaning agents. Henkel & Cie’s “self-activating” (or self bleaching) cleaner, “Persil;” (introduced in 1907); the early synthetic detergent, BASF’s “FeWA” (introduced in 1932); and Procter & Gamble’s 1933 totally synthetic creation, “Dreft,” (marketed for use on infant-wear)—all indicated significant advances in the laundry cleaning product market.The detergent business was further revolutionized with the discovery of the alkylbenzene sulfonates, which, when combined with the use of chemical “builders”, made machine washing with hard water possible. This presented Procter and Gamble with the opportunity to create a product such as “Tide”.

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